In this podcast episode, George interviews AJ Porfirio, the founder of Van Ryder Games, who shares his journey from starting with a Kickstarter campaign in 2011 that raised $10,000 to building a multi-million dollar gaming business.

AJ talks about the lessons learned from bootstrapping his way to success, generating over $6.5 million from crowdfunding, and now mentoring others through his Power Publishing Program.

AJ delves into the importance of critical thinking in game pricing, strategic financial planning, and the significance of creating unique, standout products. The discussion also covers AJ's venture into publishing graphic novel adventures, the financial intricacies of Kickstarter campaigns, and the approach to creating evergreen game titles.

AJ emphasizes the necessity of innovation and the potential pitfalls of mismanagement in the board game industry, providing insights for aspiring game creators and entrepreneurs.

Check out his website here, his latest Kickstarter here, and more about his Power Publishing Program here.

This episode was brought to you by George from YG Crowdfunding.