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In this Episode of The MOOD Podcast, I talk to Simone Ferreti about the power and place of social media in photography, as well as unlocking the mysteries of the 'ROOSE formula' for idea generation.

Simone, a seasoned content creator, peels back the layers of producing compelling digital content while staying grounded in the moment. As our conversation meanders through the complexities of fostering genuine audience commitment, Simone's transition from capturing every experience through a lens to living fully in ‘the now’ serves as refreshing reminder and powerful testament to the art of being present in the maze of digitisation this industry thrusts upon photographers and content creators.

We also discuss his transition from videography to photography, emphasizing the strategic use of social media to connect with his audience authentically. But in his world of rapid media consumption, clickbait and pressure of social media metrics, does he maintain artistic integrity and if so how?

Find Simone and his work across his socials:
Instagram: @sferro21
TikTok: @sferro21
YouTube: @sferro21
Website: www.simoneferretti.net

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Thank you for listening and for being a part of this incredible community. You can also watch this episode on my YouTube channel (link below) where I also share insights, photography tips and behind-the-scenes content on my channel as well as my social media, so make sure to follow me on Instagram, Twitter, Facebook and TikTok or check out my website for my complete portfolio of work.

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