Cian McLoughlin is the founder and CEO of Trinity Perspectives, a boutique Sales training company specialising in Sales & Channel Training and Transformation. Cian has more than 20 years of B2B sales experience, including senior Partner Management roles at companies like Cognos and SAP.

Author of the Amazon #1 bestseller Rebirth of the Salesman, Cian provides insights into sales and marketing. Cian’s blog was voted one of the Top 50 Sales Blogs in the world for the past 4 years and in February 2021.

Cian was chosen as one of the Top 100 Sales Voices on LinkedIn.
Cian is passionate about changing the perception of the sales industry and has joined Carl Gough in this episode to share strategies on how to sell with integrity and authenticity.

Tune in to discover how to successfully frame a meeting and the do's and don'ts of meetings with executives.