Why OAO should replace SEO: The Future Of Optimization
In this Follow Through Friday episode of the Simple and Smart SEO Show, I'm discussing the concept of owned asset optimization, inspired by a conversation with Jonas Sickler from Terakeet.
This episode highlights practical SEO strategies and the importance of creating and distributing owned assets that align with business objectives, particularly:
- The importance of aligning social media strategies with business goals, rather than merely following platform guidelines.
- The Mach-6 framework of owned, managed, and leveraged assets, focusing on how brands can optimize their digital properties for better marketing outcomes.
- I also reflects on the benefits of controlling one's website content and the limitations of relying on third-party platforms like Amazon.
00:00 Introduction to Follow Through Fridays
00:24 Understanding Owned Asset Optimization
00:46 Social Media Strategies for Business Goals
02:40 Pinterest Best Practices and Business Perspective
04:23 The Importance of Owned Assets
05:46 Implementing the Terakeet Mach-6 Framework
08:16 Leveraging Amazon for Product Distribution
09:49 Exploring the Managed and Leveraged Levels
11:19 Analyzing Search Engine Results for Your Brand
14:49 Conclusion and Invitation to Join the SEO Squad
Check out the Mach-6 Framework on Terakeet's website!
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