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In this episode hosts Craig Bryson and Jodie Mears dive into the power of personal branding for administrative professionals. They discuss the importance of assistants developing a strong personal brand, provide guidelines on how to do so effectively and share compelling reasons why it matters for career growth and success.

The conversation covers how personal branding reflects your online reputation, helps you stand out and showcase your unique skills, builds credibility and trust, and enables you to connect with others by sharing your authentic experiences. Craig and Jodie also touch on how a well-crafted personal brand can position you as an influencer at work, aid in networking, and give you a competitive edge in the job market.

They offer practical tips such as choosing the right social media platform for your goals and audience, sharing valuable content reflecting your distinct voice, and engaging with others' content to inspire your creativity.

The episode also features a listener question on where to begin with personal branding, with guest expert David Coslett providing insightful advice on platform selection, authenticity, and delivering value to your target audience.

Our listener question "Where should you begin with personal branding"? is expertly answered by David Coslett- Marketing Director of Hello Social


Value Bombs

"Your personal branding is connecting with others through your lived experience. It adds credibility to the things we share on LinkedIn" - Jodie Mears

"If you think and feel it's wrong, do it. It's you that's stopping you. It's what you've been programmed, that it's wrong. If it feels uncomfortable, then it's the right thing to do." - Craig Bryson

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