Smart gets you further - skills that make smart tourism destinations thrive.

In the ninth episode of the EU Smart Tourism Podcast, we are looking at the most important skills in the tourism industry today. From digital literacy to standout customer service and cultural insight - the skills landscape is constantly changing and evolving.

Misa Labarile, Policy Officer at the European Commission, DG GROW together with professors and experts of the topic, discuss the most essential skills required to stay relevant and indispensable in the tourism industry.

Speakers:

• Julieta Medina: expert of smart tourism, tourism intelligence, and digitalisation.
• Katarina Thorstensson: head of sustainability, Göteborg & Co, smart tourism strategist, DMO, Gothenburg, Sweden.
• Prof. Aurkene Alzua: PhD in tourism, Professor at the University of Duesto and Nebrija University, Spain.
• Prof. Giuseppe Aliperti: Professor at the University of Duesto, Spain.

Host: Misa Labarile, Policy Officer of the European Commission, DG GROW

Find out more about smart tourism and the #EUTourismCapital and #EUGreenPioneer competitions at the initiative website: https://smart-tourism-capital.ec.europa.eu/