In this insightful podcast, Jamie and Amar delve into the issue of poorly crafted sales emails and LinkedIn messages. They highlight one common and lazy text titled "just checking in to update my CRM". This message lacks personalization and value or attributes this problem to the pressure to meet volume requirements. They also suggest marketers consult with sales and put themselves in the buyer's shoes before crafting messages.

Additionally, they recommend conducting customer roundtables to understand what customers like about the company and using their words in sequences. They also provide actionable tips for crafting better messages, such as consulting with sales. They also talked about conducting customer roundtables to understand buyer needs and preferences. They also highlight the importance of targeting the right people within an organization and avoiding generic messages that don't resonate with the recipient.

Connect with Jamie and Amar

• Jamie Shanks: https://www.linkedin.com/in/jamestshanks/
• Amar Sheth: https://www.linkedin.com/in/amarsheth/

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