Joy as a Business Strategy?

Imagine This...

Mar 6 2024 • 29 mins

Some worry that AI will eliminate jobs. But what if we found ourselves in 2030 with 50% more job openings than people to fill them? BCG’s Debbie Lovich imagines a world where top companies must wow workers—or risk losing essential talent (and profits) to competitors. How would CEOs extend their companies’ customer-facing strengths to attract the best of the talent pool? By deploying deep research, segmentation, and personalization to create the kind of workplace that talent buys into. Those that spark joy will clean up in the marketplace.

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What major changes or disruptions do YOU see on the horizon?

Please email us the future scenario you’d like us to explore. Or, send us a question you might have for GENE or about working with GENE.

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