How Midsize Enterprises Can Fight — and Win — the War for Talent with Jeff Green, Co-Founder and Principal of PROXUS

The Leading Edge

Dec 29 2021 • 37 mins

Jeff Green is the Co-founder and Principal of PROXUS, a talent and HR professional services firm that helps organizations align their people with their business strategy so they can reach their full potential. In his current role, Green is responsible for driving long-term growth and profitability through strategic planning, business development, sales, and marketing. He also provides guidance to business leaders and HR executives, as well as coaching for PROXUS’ team of HR practitioners.

Green has over 24 years of experience in HR management. Before founding PROXUS, he was the Owner and President of Granatt HR and the Founder and President of Competitive Edge Group LLC. Green has received the Business Leadership Award from the National Multiple Sclerosis Society Philadelphia Chapter and a Minority Business Leader Award from the Philadelphia Business Journal.

In this episode:

The pandemic brought about an abundance of challenges, including the Great Resignation. This intense movement, which is still sweeping across the US, is impacting the growth of midsize companies in various industries. So what can organizations do to combat this issue, attract top talent, and retain strong employees?

With an extensive history as an HR executive, Jeff Green reminds organizations that “your ability to scale up and grow is tied directly to your ability to find and retain the people that you need to support that growth.” Mid-market companies, in particular, are seeing tremendous opportunities in the marketplace — but they don’t have the staff to expand and take their businesses to the next level. That’s why Green founded his firm, PROXUS: to help companies align their people strategy with their business strategy and hire employees that will help their organizations thrive.

Green recently co-authored an article for the Harvard Business Review on the best ways to attract and retain talent right now. His strategies? First, recognize that the war for talent is fought on two fronts — keeping talent and finding it. The better you do at the former, the easier the latter becomes. To help with retention, invest in opportunities for employee education and development, maintain a great culture and work environment, and strengthen talent management. If you want to attract the right individuals to your company, an employee-centered approach, stronger employer branding, and, above all, a more intentional, strategic approach will make a big difference.  Green talks about this and more as he joins Thomas A. Stewart on The Leading Edge — a place where new ideas emerge and are sharpened, and where leaders look to find the edge that brings success for themselves, their teams, and their enterprises.

In this episode of The Leading Edge, Thomas A. Stewart is joined by Jeff Green, the Co-founder and Principal of PROXUS, to talk about his top strategies for resolving current recruitment and retention issues. Green shares the mistakes many companies make in their hiring approach — and how to avoid them. He also details the importance of implementing a solid HR infrastructure, empowering leaders with the necessary management skills, and cultivating a great workplace culture.