It is time to move on from the pursuit of iconic architecture.

The issues keeping our clients and collaborators up at night are the same things pushing our cities closer to the cusp of wholesale change.

Things like the competition around attracting and keeping great tenants, providing magnetic experiences and destination workplaces in uncertain times, dealing with 'great bones' in a building and delivering sustainable spaces are all complex, and often perplexing, challenges.

Challenging the building industry to create the momentum our cities will need for people and nature to thrive together, Senior Associate Razvan I. Ghilic-Micu spoke to a cross-industry audience of property owners, managers, developers and creators at TRANSFORM, the Green Building Council of Australia's event for sustainable built environments.

With insights from 'From Ordinary to Extraordinary: A New Iconicity', Razvan was joined by Samantha Peart to talk about the key ingredients needed for this evolution to take place.