Jeff Swartz’s 20 years of experience in digital advertising have made him an expert in evaluating and selecting technology for his business. But when clients continually asked for a service for which Jeff’s agency couldn’t find a provider, Jeff set out to create the software himself. In this episode of Aepiphanni Off the Cuff, Jeff and Rick explore the risk-reward analysis that led Jeff to take the leap into entrepreneurship and self-fund his startup. Discover how he transformed his company over the years, integrating cutting-edge tech into their daily operations, and how he tackles the challenge of selecting the right software solutions. Don't miss this episode filled with wisdom and inspiration! Tune in and stay ahead in the tech game. •        How Jeff’s marketing agency piloted a program for self-serve, highly targeted, location-based advertising •        The tools and software utilized by Jeff ’s team to grow the business, including adopting new AI •        How Jeff’s agency makes decisions about what projects to prioritize •        Why Jeff gives the authority to team members to select new software •        Common pitfalls in evaluating new software

Have you been considering starting a business podcast? On this week’s episode of Aepiphanni Off the Cuff, Rick sits down with marketing and media expert Lee Judge to discuss all the ins and outs of running a successful podcast that will elevate your brand and strengthen your business. Before starting his company, Content Monsta, Lee describes living parallel lives – doing corporate marketing and sales by day and working deep in creativity doing video production by night. Today, he has combined both, bringing creativity and data analytics into one powerhouse business that helps executives and businesses produce podcasts, video, and content marketing. Discover everything Lee Judge and Content Monsta have to offer. Learn how to leverage podcasts and other forms of media to successfully market your business in today’s episode of Aepiphanni Off the Cuff. • About Content Monsta’s Unique Approach Combining Media and Marketing • Why So Many Companies Are Getting into Podcasts • 5 Mistakes Executives Make When Doing a Podcast • The Ideal Podcast Length, Quality, Format, and Promotion • How Executives Should Present Themselves on Video and Audio Podcasts

What does it take to succeed as a tech startup? Kelly Flynn and Tim Chalk share their decades of knowledge in the tech space with this week’s listeners of Aepiphanni Off the Cuff. Kelly and Tim, founders of Seirios Technologies, coach tech founders and help them build both the roadmap and the business they need to support their dreams. Their job is to work themselves out of a job as they help turn your vision into reality. Listen in to this week’s episode of Aepiphanni Off the Cuff to gain the perspective you need as an ambitious tech founder with a unique, clever idea. •       The 3 Levels of Startup Support Provided by Seirios Technologies •       Myths vs. Reality for Tech Startups •       Working with Development Teams •       Are NDAs Necessary for Tech Startups? •       Scaling, Roadmaps, and Advice for Founders

Kiki and Corey are shaking up the online dating industry with their newly launched audio-based dating app, SWITCH. The two best friends dove into the world of tech startups to create a virtual speed dating app that lets people connect first, and judge later. In their research and design, they prioritized creating the kind of user experience that will put an end to swipe culture and lead to real connection.   Their fresh approach and unique solutions to the real issues created by today’s dating apps has already helped them secure investment funds and launch their app in beta. Listen in to today’s episode of Aepiphanni Off the Cuff to hear their story, learn how they have overcome obstacles, and be inspired by their infectious energy and dedication to building a business that will make a difference.   In this episode:   What is the SWITCH Dating App and How Does it Work? Solving the Main Problems with Today’s Dating Apps What it Takes to Build a Business and How Corey and Kiki’s Startup Journey Has Evolved Getting Funding as Black Female Startup Founders How to Become a Beta Tester and/or Invest in the Switch App

Brandon Rhodes and Navarr Grevious have both entered the hyper-competitive realm of tech startups, even though neither one has any background in tech.   Brandon’s app, Yumfox, is taking on the middleman and saving restaurants and consumers both time and money in the world of restaurant food delivery.   Navarr and his co-founders of Quikliq—a digital marketplace for beer, wine, and spirits—are helping small liquor shops deliver your favorite drink to your doorstep.   Both have taken very different paths on their road to startup success. Listen to this week’s episode of Aepiphanni Off the Cuff to discover their unique approaches to tech development, fundraising, investor shares, and what they would do differently if they were to start the journey all over again.   In this episode:   How to build a tech department as a non-tech founder Learning the ropes of the tech startup world The value of connections and relationships in business Protecting your ideas with NDAs and people you trust Working with co-founders and consultants Is it important to find a co-founder with a technical skillset? How to design an equity plan and distribute shares What has fundraising been like for Brandon and Navarr? What Brandon and Navarr would have done differently if they had known what they know now The importance of doing market research early on  The moments they wanted to give up or thought they had failed The importance of vision, and the grit and work necessary to bring your vision to life.

Michael Wolsten is an executive trainer, coach, speaker, and bestselling author. He helps businesses improve their work culture to keep and develop the talent they have and powerfully attract new talent. Michael has put in the work to learn the real-world answers and understand what makes a great leader. He has tested and taught his principles of heart-driven leadership over the last 17 years, helping companies achieve world-class sales, service, and retention by fostering workplace cultures that drive results. Listen to Michael’s story and insights into today’s job market in Episode 9 of the Off the Cuff Season 3 podcast. In this episode: Defining leadership integrity and purposeThe value of investing in mentorshipSigns of self-sabotage and burnout as a business ownerStopping the burnout cycle by empowering othersWhat makes a successful leader?The shift from Hustle Culture to Quiet QuittingOpportunities for leaders to ask themselves what is healthy for them when it comes to work.How to get open and honest feedback from your team to effect change within your organization.Relational leadership and honoring the present to help other people feel valued.The importance of assessing cultural fit in the hiring process

We’ve always viewed leadership from the perspective of leading others to complete a goal. But have you heard of identity-based leadership? It’s a leadership style where you lead yourself first to ultimately inspire your team to win through personal values and character. Professional speaker and identity leadership expert Ricco McAdory talks more about this topic in the newest Aepiphanni Off the Cuff episode. Hear more about what Ricco has to say about legacy, his pastorship experiences and how all these shaped how he is now as a leader.  Website: https://www.riccomcadoryspeaks.com/ Social media: LinkedIn: https://www.linkedin.com/in/riccosmcadory/ YouTube: https://www.youtube.com/channel/UCP7Bw5xYUYIJKR34ZyyZmcw Facebook: https://www.facebook.com/profile.php?id=100064238194162 Instagram: https://www.instagram.com/riccosmcadory/

Kirk Gimenez, who was a Venezuelan immigrant and the first ever Latino to anchor in English for ESPN, shares with listeners the leap he took in starting Xizzle TV (a platform for raising up underrepresented voices). It wasn’t always easy but the reward of pursuing his passion has made it all worth it. From learning the entrepreneurial spirit to getting a business off the ground with his own money, Kirk’s clarity for this project is what keeps him going. For him, it’s about embodying, embracing, and representing those minority stories, and giving them a platform to shine.   Xizzle TV is a FREE smart TV app on Roku and Amazon Fire that makes TV in English for Latinos & all minorities.   Kirk is a network anchor (formerly with ESPN & SNY), Two-time Emmy Winner, TV host and Executive Producer. You can reach out to him here: Instagram: @kirkgimenez Facebook: https://www.facebook.com/Kirkgimenez/ LinkedIn: https://www.linkedin.com/in/kirk-gimenez/

Ashley de Tello gets down to business when it comes to becoming a published author. Hear her discuss the differences between traditional publishing and self-publishing, royalties, the truth about getting paid, and the importance of investing in your own message. Ashley lets listeners know just what it takes to get published and the hard work that goes into the process. With this process comes five key phases necessary for having a successful book launch, and the most important phase might be one that surprises you: planning. Did you ever think there would be more to publishing a book than just writing? Learn more in this episode. Ashley is the founder and CEO of de Tello Publishing, a company born out of her passion for the power of words. She has a wonderful team that helps authors and business leaders to bring their ideas to life. Reach out to her Here or at Facebook: https://www.facebook.com/deTelloPublishing

In this episode, Jim Cichanski, Flex HR’s Founder & CHRO, shares his extensive background in HR and his experience in owning his own HR consulting firm. Along with that, he talks about the immense responsibilities that have complicated the HR realm since the start of the pandemic. Diving into the depths of “The Great Resignation,” listeners learn how COVID-19 impacted the workforce and the way it once was, and how it allowed  for a new generation of remote workers to prosper, personally and professionally. The desire to remain remote poses complicated challenges, and the necessity for businesses to follow strict compliance laws in order to avoid high penalties. Jim Cichanski founded Flex HR in 2001 to help companies leverage their most important asset: their people. He can be reached at jcichanski@flexhr.com or connect with him at Facebook: https://www.facebook.com/FlexHRInc LinkedIn: https://www.linkedin.com/company/flex-hr Twitter: https://twitter.com/FlexHRinc

This episode welcomes Rob Finkelstein, CEO and Co-Founder of Alumni Direct. Rob discusses how his business is a new way for former and current athletes to connect with each other off the field; building mentorships and paying it forward to the community. Finkelstein wants listeners to know that athletes can have the resources and networks to be successful beyond their respective sport.   Take a listen and learn about the athlete’s mindset and how Alumni Direct can be utilized to provide opportunity and inspiration.

What does it take to embrace the entrepreneurial mindset and spirit? What tools are needed to build a business from the ground up? And just how important are roles when working within a partnership? Dr. Keri Ohlrich, esteemed author of “The Way of the HR Warrior,” is the CEO and co-founder of Abbracci Group – a consultant firm with a “mission to improve the environment of organizations which in turn improves the lives of employees.” She offers her intuitive perspective when it comes to all things HR, business development, and helping humans and companies thrive. For Dr. Ohlrich, “it’s a way of life” and necessity to make her partnership and her business succeed while impacting those she works with. In this episode, Dr. Ohlrich covers a lot of ground, especially when it comes to what it takes to achieve in the HR sphere. She highlights the importance of having a solid foundation led by good leaders while delving into her own background. Though she wasn’t always ready for the entrepreneurial lifestyle, it was the risks and the unknown that allowed her to accomplish so much, along with a balanced and communicative partnership. Hear her advice for keeping an organization afloat and learn the mindset she uses in her day-to-day of “what would Google do?” when it comes to goal making, defining roles, and strategizing like a big corporation for a small business.

Our Guest, Angela Gennari, shares how she built Titan Global Enterprises, an Atlanta-based event security firm, despite opposition from within and without. She shares insights on the difficulties female entrepreneurs face, and her commitment to inspiring women to press forward and not sell themselves short. She is a true “Go Big or Go Home” kind of person. Angela has been in business for over 20 years.  She’s a serial entrepreneur and a finalist for Small Business Person of the Year, and the CEO of Titan Global Enterprises. If you want to learn from a woman who beat the odds to become a business Titan, this episode is for you. Episode Summary: In this episode of Aepiphanni Off The Cuff, Angela Gennari and our hosts discuss: How difficult entrepreneurship is and how to survive as an entrepreneur.Gender bias and diversity in business.How to deal with hard times and setbacks.How more women can take charge of their lives and demand more within the business world.How to maintain loyalty among your staff and other people that work for you. If you want to hear more from Angela Gennari, you can listen to her podcast at https://prettypowerfulpodcast.com.

You must be young to be good at social media; this was one of the myths our guest. Jennifer Radke, crushed in this episode of Off The Cuff. Jennifer Radke is the CEO of the National Institute of Social Media (NISM). She is a strategic business leader and international speaker with 15+ years in sales and organizational leadership. In addition, she is a NISM-certified Social Media Strategist (SMS) and educator. In this episode, Jennifer takes us on a journey to explain explicitly how brands and businesses can leverage social media and get better goal-oriented results for their business. She dives deep into strategies, tips, and tactics that, if employed accurately, can change the trajectory of many businesses on social media. Get ready to have a greater understanding of how social media works and how you can leverage it more effectively for your business. Episode Summary: In this episode of Off The Cuff, Jennifer Radke and our hosts discuss: What the NISM is all about, and how it can help professionals and students in the marketing world to show more expertise and position themselves better.How social media strategy can help you get better results online.The most prominent social media myths that have stopped a lot of businesses from experiencing the success they deserve.The question, “What social media trends do you watch out for, and how do you leverage them for your business?”The impact of Virtual Reality (VR) on social media. Also, if you want to learn more about the National Institute of Social Media (NISM), you can visit www.nismonline.org for more information.

Jim Intriglia, the founder of Jim Intriglia Enterprises, LLC, is a Business Information Technology Consultant working on technologically advanced products and services, with a special focus on VR (Virtual Reality). With over thirty years of experience in the industry, he helps organizations, business professionals, and entrepreneurs achieve their full potential by successfully integrating technology with business. In this episode, Jim explains how VR and Metaverse (and their equivalents) evolved from their early stages to reach the level where they can now be applied to business strategy and marketing. With interesting examples, he points out how its applications are slowly seeping into everything we see in the world around us. The applications of VR now pan into teaching, trade associations, marketing, and demo campaigns as well as simulations for training.  Listen to him explain, how the world as we know is changing with the incorporation of VR into it. Episode Summary: In this episode of Aepiphanni Off the Cuff, Jim Intriglia and our hosts discuss: What is Virtual reality (VR) and its key features?What are the business applications of Metaverse?How can businesses integrate VR into their operations?When will VR become accessible and affordable enough for businesses to use it?What level of planning does VR adoption in business require? Here is something special from Jim for our podcast listeners: Free Offer: Complimentary 6-month subscription to premium articles available via JimIntriglia.com, or a complimentary 45-minute business or career advising consultation with Jim via Web meeting.

Jackson Calame, owner of First Class Business, teaches visionary entrepreneurs, with service-oriented organizations, how to unlock sustainable revenue growth and expand their legacy by becoming a Power Brand in their market. A startling 66% of businesses fail within the first 10 years. Jackson teaches businesses not only how to avoid failure, but how to win by becoming true visionary leaders in their market. Having worked in, launched, and scaled several successful startups in the B2B industry and SaaS space, servicing thousands of SMBs, Jackson has seen firsthand that even the best operators struggle and often fail. The problem begins with poorly managed growth, due to establishing a weak foundation, which inevitably leads to collapse. Jackson and his teams prepare business owners and executives to bridge their growth gaps. Collectively, we often fill the roles of COO, CMO, or CEO during this transformative process. Episode Summary: In this episode of Aepiphanni Off the Cuff, Jackson Calame and our hosts discuss: How to unlock sustainable revenue growth in your businessThe importance of setting healthy boundaries as an entrepreneurHow to become a Power Brand in your marketHow to win by becoming a true leader in your marketThe importance of meditation and prayer as an entrepreneurHow to break away from limiting beliefs about money and other valuable resourcesThe definition of a true visionary when it comes to entrepreneurship Stay tuned to listen to another exciting episode of this season’s Aepiphanni OTC.

How do you know when it’s time to begin the process of writing the book you’ve been wanting to write for quite some time? Today, we’re joined by Meg Calvin, an Amazon Bestselling Author, Wife, Mom, Master Air-guitar Player, Speaker, and Coach who helps spiritually-attuned go-getters write, market, and sell their books. Before starting up her coaching career in 2017, Meg attended seminary where she studied theology and pastoral care, and also built non-profit children’s programs. Although she works with a variety of clients from all over the theological spectrum, her clients have one important thing in common—the desire to create and to serve others with their work. In today’s exciting Aepiphanni Off the Cuff episode, Meg discusses the following touchpoints: Limiting beliefs around marketing that portray it as being selfish or egotisticalThe definition of a spiritually-attuned go-getterHow to know when it’s time to start writing your bookHow to know if you should hire a ghost writer and why that might not be the best ideaWhy the most healing and positive books will never be writtenHer process for coaching clients through writing a book and building a brandThe importance of protecting your energy so you can better serve clients

You can share your ideas, grow your business and increase your influence massively using the power of a podcast. In today’s episode we have Jay Sutton. He is an audio/video producer that creates engaging content for thought leaders and entrepreneurs who desire to spread their message. He is also the founder of Destroying Doubt media, a company he built to help create quality content that educates, inspires and educates. Jay will take a deep dive into the world of podcasting and show us exactly how it is done. If you are looking to start a podcast or maybe you are not yet convinced as to why you should, get ready! By the end of the episode, you will: Know why starting your own podcast is important.Understand what it takes to start and run a successful podcast.Learn how you can make money from podcasting without having thousands of subscribers.Understand the value of patience, planning and execution in podcasting.Get to hear Jay’s story which will inspire you to take action and not waste everything you learn. You can get 10% off his podcast launch package. All you have to do is email destroyingdoubtmedia@gmail.com and indicate that you heard about his services on Aepiphanni Off The Cuff.

Tara and Sean are Peak Performance coaches in the business of closing the gap between your performance and your potential. They have X-ray vision into how your thoughts, memories, and beliefs are encoded, and how to reformat them to serve you on autopilot so you can create the life and business you want for yourself. In today’s episode of Aepiphanni Off the Cuff, Tara and Sean discuss the value of neuro-linguistic programming (NLP) in marketing your business. They present a side of the multi-faceted NLP tool that you may have never considered. To learn more, listen to the full episode here! In this episode, we discuss: The importance of values alignment within an organizationHow mirroring and reframing are valuable tools in sales and marketingThe value of NLP in marketingHow our unconscious minds influence our perception and behaviorsThe importance of clarity in your brand messagingHow your environment can dictate your decision-making processThe importance of reframing your client’s mindset to change their decision-making process and perception of a situationThe definition of “internal representation” and how it can be used as a powerful sales toolDeep congruence, or as some refer to it, “flow state”

Have you ever wondered how a video is produced from beginning to end? What are the steps in place to successfully produce a video? How do you run a successful production company? Today in our studio, we spoke with Angelina McEwen. She is the Creative Producer and Owner of Express Your Visions, LLC, a video production and photography company headquartered in Atlanta, GA. McEwen, a Ukrainian native, discusses her humble beginnings as a freelance videographer just starting out in her career, and her journey to running a highly successful production company. To view her portfolio, click here. In this episode, we discuss: The value of NLP (Neuro-Linguistic Programming) in video productionThe BANK Value System and how it applies to producing quality video scriptsHow our thoughts and habits influence the way we perceive and respond to videosHow NLP influences us to be better communicators and listenersWhat elements comprise a successful video or advertisementThe art and science behind video and how it helps companies sell more.