Leveraging Marketing Strategies for Business Growth and Diversity

Discover insights into marketing and leadership with Christina Clarke, Chief Marketing Officer at BAMarketing Co. The conversation centers around the concept of the impostor phenomenon and its impact on women in leadership, especially in the food service industry. Christina shares her journey from operations at Taco Bell to high-level marketing roles, emphasizing the importance of identifying and nurturing potential in employees. The discussion also covers the essential balance between brand purity and general management in marketing, highlighting strategies for creating impactful and culturally integrated marketing campaigns.