Late in 2023, Zillow made headlines with the acquisition of Follow Up Boss, now rebranded as FUB. An acquisition involving $400 million in initial cash consideration and up to $100 million in potential cash earnout tends to make the news. Today, we are talking with Steve Pacinelli, Chief Marketing Officer for Follow Up Boss, about this acquisition and what it will mean for current and future customers of Follow Up Boss. This is a bit of a break from our normal routine. We are usually here to talk about land, but this is something that impacts the entire real estate industry. Is Zillow going to be using our hard-earned data for their own purposes? Is FUB going to be dismantled and cannibalized by one of the largest names in real estate? Listen and find out!

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