• Objective today:
  • Predict the revenue - Narrow the region of darkness instead of crossing fingers hoping to repeat
• Concept:
  • what are the building blocks behind we make money?
    • Number of Units x Revenue per Unit
      • How many will I sell?
      • What is the right price?
    • Common mechanisms
      • Product
      • Service
      • Subscription
  • How does it change over time?
    • Seasonality
      • Q4 for consumer good always boosted by Black Friday & Cyber Monday sales
  • Organic growth
    • Natural increase over previous year or month
  • Driven growth
    • Ad spend
    • Sales efforts

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