"(Rather than) going to seek out the news, people actually kind of avoid it. You have to take the news to them.” -- Tabitha Lipkin, NBCLX host

With attention spans shorter than ever, how can we communicate in authentic ways to younger audiences? And are we selling young people short by assuming they don't want longer form news content as well? Tabitha Lipkin is a host for NBCLX, which bills itself as a news brand trying to reach Gen Z and Millenials. She shares her experiences creating news-related video content for various platforms, making use of entertainment and humor along the way. (Oh, and don't try to put her in a box; she's also a jetpack pilot, dive master and former "Miss Scuba International.")