In this episode, Brian Dietmeyer talks to Randy Sahyouni, Sales Director at PrimePay, about leveraging data analytics in sales. They explore the integration of AI and analytics throughout the sales process, from lead generation to customer retention and post-sale engagement. This episode is a deep dive into the practical applications of predictive analytics, buyer intent data, and technographics, showing how these tools can enhance customer interactions and sales outcomes.

Timestamps:

00:00 Enterprise sales show discusses leveraging AI and analytics.

05:05 Sales reps receive valuable feedback for prospecting.

08:38 Analyzing sales data for effective coaching.

11:46 Selling to CPAs: focus on added value.

15:13 Leaders may hesitate to embrace data analytics due to perceived complexities and upfront investment. However, the potential benefits far outweigh these hurdles.

18:34 CRM pivotal for organizing and analyzing data.

23:16 Reducing errors, saving time with TADA technology.

24:32 Sales can lead to anxiety and depression.

27:35 Grateful for your help. Have a wonderful day.