How would your business cope with a YouTube audit video?

Powerful Communication Podcast

Jan 7 2024 • 7 mins

Comsteria is back for 2024 helping businesses like yours communicate with power.

From media training to crisis comms, smartphone video production, writing workshops and podcasting, we are here to support you with every aspect of your corporate communications activity.

In this podcast, our media trainer and Managing Director Colin Kelly explores the growing phenomenon of YouTube 'audit' videos where people turn up with phones, cameras and drones and film as much of your business as they can and then post the recordings on YouTube. Some of them are even live streams. How would you react if this happened to you?

For an example of the sort of video we're talking about - check out this channel: https://www.youtube.com/watch?v=r_2f6xTb8sA

We make no comment on the behaviour of anyone appearing in these videos, neither party is known to us and we have no interest in it. The important point for us, is that more than half a million people have now viewed this particular video. What steps can you take to prepare your team (and perhaps third party contractors if your site security is outsourced)for something similar happening at your gate?