Imagine orchestrating the symphony of a bustling game shop while navigating the complexities of a full-time IT career—our own Justin Freeland of Olympus Games masterfully does just that, and he joined us to peel back the curtain on this high-wire act. With the candor of an old friend, Justin recounts the evolution of his beloved store from its Griffin Games roots to becoming a Warhammer fortress amidst a sea of competitors. He takes us through the aisles of customer loyalty and community spirit, where every laugh shared is a reminder that the heart of our business isn't just in the products on the shelves, but in the memories we create.

The gears shift as we tackle the giant mechs in the room: the trials of stocking up in a post-COVID world and the art of hosting gaming events that pull crowds across state lines. Justin doesn't shy away from the gritty details, discussing the delicate dance of managing a shop with multiple owners, each with their own day jobs and dreams, all while trying to snatch a moment for family and loved ones. It's a story about sacrifice, the kind that's made possible only with the support of understanding partners and a resolve as steadfast as the most dedicated Warhammer general.

Then, it's time to zoom out and talk pop culture impact and personal joys—how the right collaboration can send a ripple through sales and how hobbies like photography offer solace from the daily grind. Justin reveals his allegiance to Marvel, his comfort pick in "The Lord of the Rings," and why Disney Plus is his streaming knight in shining armor. By the time we've wrapped up, it feels like we've journeyed through Middle-earth and back, sharing laughter and insights in equal measure. So if you've ever wondered about the life of a gamer turned entrepreneur or if you're just here for the stories and banter, you won't want to miss this episode.