EP24: Authentic Social Media Content Ideas for Service Businesses
In this episode of the Credible Brand Podcast, host Lindsey Wigfield discusses the power of putting people in front of the camera to drive engagement and sales on social media. She emphasizes the importance of authenticity and being true to oneself and business. Lindsey provides several ideas for incorporating employees into social media content, such as introducing new hires, celebrating employee anniversaries and birthdays, and sharing employee insights and certifications. She also suggests sharing CEO insights, celebrating company anniversaries, and leveraging awards and customer testimonials.
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Takeaways
- Putting people in front of the camera drives engagement, connection, and sales on social media.
- Authenticity is key in social media content, being true to oneself and one's business.
- Incorporate employees into social media content by introducing new hires, celebrating milestones, and sharing insights and certifications.
- Leverage CEO insights, company anniversaries, awards, customer testimonials, and company stories to build an approachable brand.
Chapters
00:00 Introduction
00:38 The Power of Putting People in Front of the Camera
01:20 Understanding Authenticity
02:25 Recognizing Employee Milestones
04:08 Employee Insights and Certifications
05:09 CEO Insights
05:54 Celebrating Company Anniversaries
06:33 Awards and Recognition
07:11 Customer Testimonials
07:40 Sharing Company Stories
08:40 Building an Approachable Brand
09:35 Conclusion and Contact Information
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