In this episode of the Credible Brand Podcast, host Lindsey Wigfield interviews Noha Tarabain, a wedding event planner celebrating five years of business. They discuss Noha's journey into wedding planning, navigating the challenges of the COVID-19 pandemic, and the importance of hiring a team. Noha shares her social media strategy, particularly her success on TikTok, and offers tips for creating high-quality video content. They also discuss the significance of speaking up on social issues and overcoming the fear of doing so. Noha reflects on her proudest moments in business and emphasizes the importance of celebrating wins.

Connect with Noha on TikTok and Instagram.

Takeaways

• Hiring a team is essential for a wedding planner to provide support and ensure a smooth experience for clients.
• Social media, particularly TikTok, can be a powerful tool for business owners to connect with their audience and generate leads.
• Creating high-quality video content requires practice, planning, and being comfortable on camera.
• Speaking up on social issues can help business owners connect with their audience and show their values.
• Celebrating wins is important for business owners to acknowledge their achievements and maintain motivation.

Chapters

00:00
Introduction and Background

01:11
Getting into Wedding Planning

03:06
Navigating the COVID-19 Pandemic

05:00
Hiring a Team

06:26
Finding Clients

12:05
Social Media Strategy

15:55
Using TikTok for Business

17:51
Creating High-Quality Video Content

21:31
Speaking Up on Social Issues

24:32
Overcoming Fear of Speaking Up

28:01
Proud Moments in Business

30:18
Celebrating Wins and Where to Find Noha

31:17
Closing Remarks