In this episode, host Lindsey Wigfield discusses the advertising budget strategy in light of a recent news article about Solo Brand's CEO [link to article referenced in episode]. She analyzes the viral Snoop Dogg ad campaign [watch the ad here] and questions the decision to let go of the CEO based on its results. Lindsey emphasizes the importance of aligning advertising with business goals and determining the purpose of the campaign. She also highlights the need to identify the target audience and set an appropriate advertising budget. Lindsey provides a step-by-step process for creating effective ads and finding the right advertising opportunities.
If the marketing resource coaching program sounds like a good fit for you, please email me at lindsey@wigfieldco.com.
Takeaways
Chapters
00:00
Introduction and Background
01:22
Analyzing the Advertising Campaign
03:15
CEO's Departure and Misconceptions
04:38
Importance of Ad Strategy
05:32
Balancing Advertising Budget
07:19
Process for Creating Effective Ads
10:42
Finding the Right Advertising Opportunities
11:10
Conclusion and Call to Action
Resources and Links