It is an honour to have our Special Guest, Mr Mark Khoder, The master of Restaurant Strategist at Your SocialChef, helping Restaurant Groups, chains and Brands both nationally & Internationally.

With over 13 years in the field Hospitality strategy, Mark has developed the now renowned BITE Framework, focusing on Brand growth, Income snowball, Transaction amplification, Equity maximiser.

Your SocialChef specialises in Restaurant Marketing, Advertising, Digital, Social Media, Content and Innovation, Sales Promotion, and Direct Marketing.

Can we start with you telling us a bit about yourself. What drew you to the Hospitality Industry in the area of online strategy?

Mark: I've always been passionate about the hospitality industry and the role that marketing plays in its success. With the rapid growth of digital technologies and social media, I saw an opportunity to help restaurants and other hospitality businesses reach their potential using innovative online strategies. My experience in the industry and love for marketing led me to create Your SocialChef, where we focus on helping restaurants thrive in today's competitive landscape.

With all of the exposure you have to the industry, what is one piece of advice that you would give to our friends in the hospitality industry to achieve success?
Mark: My key piece of advice is to always put the customer at the centre of your marketing efforts. Understand their needs, preferences, and behaviours, and then use that information to create compelling and relevant experiences that engage and delight them. By doing so, you will foster customer loyalty and drive business growth.

What do you see as some of the biggest challenges & hardships, facing the hospitality industry?

Mark: One of the biggest challenges facing the hospitality industry is the constantly changing landscape, particularly when it comes to technology and customer expectations. It's essential for businesses to adapt and evolve their strategies to stay ahead of the curve. Another challenge is maintaining a strong brand identity while effectively utilising digital platforms and social media channels to reach a wider audience.

Lastly, How do you see the Hospitality industry evolving Marketing Strategies over the next 3 years?

Mark: I believe that the hospitality industry will continue to embrace new technologies and platforms, using them to create more personalised and immersive customer experiences. We can expect to see a greater focus on data-driven marketing and the use of artificial intelligence and machine learning to better understand customer behaviour and preferences. I also think we'll see an increase in the use of integrated marketing campaigns that seamlessly blend online and offline channels to create a holistic brand experience.

Thank you so much for your valuable time and support Mark, we look forward to utilising your amazing Strategies and following your personal future endeavours.

Mark: Thank you for having me. It's been a pleasure sharing my thoughts with you and your audience. .

Mark Khoder - Founder and CEO
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