I am passionate about helping pharma field professionals feel confident about using technology to improve the quality of their engagements with healthcare professionals.

It's the human side of digital transformation that truly interests me, enabling people to leverage technology effectively.

I am delighted to introduce Rob Koster, Director - CX at Havas Health & You, who helps life science teams develop the customer experience. He is a proud father and a self-proclaimed rubbish musician!

I love interviewing inspiring pharma leaders to learn from them and share their perspectives.

I recently connected with Rob online, and I was eager to interview him because I felt he had a refreshing perspective and genuinely cared about humans.

He emphasised the need to focus on how technology can benefit people, rather than solely concentrating on the technology itself.