Severe weather comes in lots of forms: drought, blizzard, thunderstorm, tornado, flooding, dangerous heat, extreme cold, and possibly more. However, weather can be hard to forecast consistently, and sometimes the public is jaded to the weather warnings.
Yet weather is one of the most important factors to a successful agricultural operation, and that's why I asked KAMC-TV (ABC, Lubbock) Chief Meteorologist Ron Roberts to join me for this episode of the podcast. My husband started working with Ron in the mid 90s, I joined the staff in the late 90s, and I have enjoyed visiting with him ever since. Ron has a fun sense of humor, he's well read, and he loves to talk weather and farming. In this episode, he shares his experience of forecasting some scary situations.

Ron can be found on Facebook:
https://www.facebook.com/ronrobertskamc

And on Twitter/X:
@RonRoberts.TV

The Crisis Communications Guide for Agriculture, Food, & Natural Resources can be found here: https://connect.xanedu.com/.../xan.../store/catalogue/25901/