Building An Audience with Richard Matthews

Podcast My Brand

Mar 28 2022 • 16 mins

Richard Matthews host of The Hero Show

Tell us about your podcast

  • We interview entrepreneurs from all over the world.
  • The entire purpose of the show is to help change the narrative on entrepreneurs being the villains, which is a cultural problem we have in America.

What Podcast Rain has happened because of your podcast shows?

  • I had someone hop on my show and I wasn't able to get her bio ahead of time and I came to find out that she runs a company that does $500 million dollars a month in sales and she fixes a lot of things in my business.

What things have you done over the years to get better at the craft of podcasting?

  • If you want to be a better interviewer as a podcaster there are two things that you should do, one is you should be ignorant and the other one is you should be curious.
  • Pick up as much as you can from them.
  • When you put those things together with ignorance and curiosity then you can really dive deep into other people's expertise and stories.

How do you grow your audience?

  • Buy
  • Borrow
  • Build

How do you get value from your show?

  • For me it`s a networking play. Most of my customers come from a referral from my podcast which eventually drives into sales.

  • Content production engine.

Let’s Connect

Richard Matthews

Website

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