Looking Forward Our Way

98 Signal Ohio is Bridging News Deserts and Fueling Civic Empowerment

In this episode of "Looking Forward Our Way," hosts Carol Ventresca and Brett Johnson welcome Rita McNeil Danish, the CEO of Signal Ohio, to discuss the transformative impact of nonprofit journalism in Ohio communities.

With a focus on promoting civic engagement, fostering community involvement, and addressing news deserts, this insightful conversation sheds light on the critical role of nonprofit news organizations in reinvigorating local journalism and connecting with diverse audiences. Here's a comprehensive overview of the episode:

Fostering Civic Engagement and Accountability

The episode begins with an exploration of the growing trust in media and its positive influence on civic engagement. The hosts and Rita delve into the impact of media presence on the behavior of politicians and the challenges associated with educating the electorate about government and journalism. Rita emphasizes the importance of involving and educating young people in journalism through internships and fellowships to address this challenge effectively.

Sustainability and Revenue Models

Rita provides valuable insights into Signal Ohio's mission to target underserved communities and create an ecosystem of accessible, impactful news without a paywall. The organization's commitment to diversifying revenue streams is highlighted, reflecting its focus on achieving long-term sustainability through innovative strategies such as member sales, ads, and philanthropic giving.

Impact Beyond Journalism

The discussion further emphasizes the broader impact of nonprofit news on community and civic engagement, steering away from dictating opinions and instead providing thoughtful explainers for complex issues. Rita sheds light on Signal Ohio's current focus on local issues and their aspirations to develop a statehouse newsroom in the future, underlining their dedication to addressing major election issues, gerrymandering, and providing voters with crucial information on local ballot issues and judicial races.

Expanding Influence in Ohio

Rita shares the dynamic approach of Signal Ohio in reaching diverse audiences and delivering news through multiple mediums, including websites, public forums, SMS news delivery, and audio news technology. The episode delves into the organization's plans for expanding into new areas, including the launch of Signal Cleveland and the upcoming launch of Signal Akron, with future intentions to expand into additional parts of Ohio.

Empowered Community Engagement

Central to the conversation is the organization's commitment to empowering and informing the community through various mediums, reflecting their efforts to capture the pulse of different regions and capitalize on word-of-mouth, documenters, public forums, videos, and social media to raise awareness.

Challenges and Triumphs in Nonprofit Journalism

The challenges facing local journalism, economic struggles, and changing news consumption patterns are highlighted, followed by a detailed exploration of the transformative impact of Signal Ohio's newsrooms and dedicated reporters spearheading community-based journalism. Their utilization of documenters, everyday citizens trained by the City Bureau, serves as a powerful example of how nonprofit news organizations can enhance government transparency, accountability, and community understanding.

Inspiring Words of Wisdom from Rita McNeil Danish

Rita concludes the episode by sharing her inspiring perspective on the vital role of nonprofit journalism in contributing to positive change. She emphasizes the importance of seeking truth,...