Sukhinder Singh Cassidy, CEO of Xero on the importance of tailwinds, and "macro" and "micro" startup environments

The Bridge

Sep 29 2023 • 14 mins

Sukhinder Singh Cassidy, CEO of Xero, joins the show to talk about

  • Her first exposure to entrepreneurship running the books for her father's business
  • How Sukhinder has thought about evaluating the entrepreneurial ventures she has taken on, and how she evaluates the importance of the market/opportunity, and team she's building.
  • How Xero is using AI to help support small businesses, and opportunities that Sukhinder sees for small business to save time and money.