Data, Privacy, and the Future of AI in Digital Advertising

Digital Clinic

Apr 17 2024 • 56 mins

Dive into the complex world of data privacy, advertising technology, and the future of AI in digital marketing with Ted Sfikas, Field CTO at Amplitude. Together, Ted and Aaron discuss the strategies employed by major players like Google, Apple, and The Trade Desk in navigating privacy regulations while still providing effective advertising solutions. The conversation also touches on the importance of first-party data, the challenges of the Google Privacy Sandbox, and the potential impact of AI.

Throughout the discussion, Ted emphasizes the need for greater transparency, user control over personal data, and the importance of staying informed about the rapidly evolving landscape of privacy and advertising technology.

Guest: Ted Sfikas, Field CTO at Amplitude.

Editor's Note: Amplitude has about 2,700 customers currently.

For more information on today's discussed topics, check out these articles on our website.

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