Dig into the ever-transforming realm of digital analytics and marketing, as privacy regulations continue to shape the way companies collect and use customer data.

Laura Chase, Senior MarTech Strategist at Wheelhouse, emphasizes the importance of embracing privacy rather than fighting against it, while advocating for healthcare organizations to take control of their own data by implementing private client IDs and being selective about the data they share with third-party vendors. Throughout the conversation, Laura shares her experiences and insights from working with various organizations, stressing the need for analysts to understand the data they work with and for marketers to move away from "lazy" tactics and focus on creating genuinely relevant experiences for their audiences.

Guest: Laura Chase, Senior MarTech Strategist at Wheelhouse DMG