Dig into the ever-transforming realm of digital analytics and marketing, as privacy regulations continue to shape the way companies collect and use customer data.   Laura Chase, Senior MarTech Strategist at Wheelhouse, emphasizes the importance of embracing privacy rather than fighting against it, while advocating for healthcare organizations to take control of their own data by implementing private client IDs and being selective about the data they share with third-party vendors. Throughout the conversation, Laura shares her experiences and insights from working with various organizations, stressing the need for analysts to understand the data they work with and for marketers to move away from "lazy" tactics and focus on creating genuinely relevant experiences for their audiences.  Guest: Laura Chase, Senior MarTech Strategist at Wheelhouse DMG

In this episode of Digital Clinic, guest Paul Weinstein, General Manager at Wheelhouse DMG, dives into the complex world of HIPAA-compliant web analytics. The discussion covers the tightening of privacy regulations and how healthcare organizations can maneuver these difficult changes by developing a platform-agnostic approach. Aaron and Paul further explore the key components of a successful HIPAA-compliant analytics framework, emphasizing the importance of leveraging first-party data and working with experienced partners who can help organizations understand their technology stack and unlock the potential of their data while maintaining compliance. This insightful conversation provides valuable guidance for healthcare marketers seeking to balance the demands of data-driven decision-making with the critical need for patient privacy protection.  Guest: Paul Weinstein, General Manager at Wheelhouse DMG For more information on HIPAA-compliant analytics solutions and OCR's updated guidance on online tracking, visit the links below. HIPAA Compliant Analytics Clarity for HIPAA Compliance From OCR's Updated Guidance

Understand the impact of Apple's iOS updates and the evolving privacy landscape on digital advertising, particularly in the healthcare industry, with Alex Martin, Associate Director of Digital Advertising at Wheelhouse DMG.   On this episode, we explore how advertisers can adapt to these changes by leveraging first-party data, implementing innovative tracking methods, and focusing on creative marketing strategies. The conversation emphasizes the importance of building a strong data infrastructure, utilizing business intelligence, and shifting towards a more privacy-compliant approach to digital advertising. Learn valuable insights and strategies for advertisers looking to navigate the challenges and opportunities presented by the new era of privacy-focused digital advertising.  Guest: ⁠Alex Martin, Associate Director of Digital Advertising at Wheelhouse DMG For more information on topics discussed on today's episode, check out these related articles.  Apple announces powerful new privacy and security features Navigating the Impacts of Google’s Privacy Sandbox on Digital Advertising Clarity for HIPAA Compliance From OCR’s Updated Guidance on Online Tracking

Craig Nishizaki, Head of Business at UpTop, joins Aaron to discuss the pivotal role user experience (UX) design plays in aligning business objectives, brand identity, and digital transformation. Learn how the UX design process has evolved over the years, transitioning from simply creating aesthetically pleasing screens to becoming a strategic partner that drives measurable business value. The conversation investigates the importance of understanding user needs, bridging organizational silos, and harnessing the power of UX to create digital experiences that enhance customer satisfaction, boost profitability, and foster trust.   This episode is a must-listen for anyone looking to leverage UX design as a catalyst for growth and success in today's competitive digital ecosystem.  Guest: Craig Nishizaki, Head of Business at UpTop

Dive into the complex world of data privacy, advertising technology, and the future of AI in digital marketing with Ted Sfikas, Field CTO at Amplitude. Together, Ted and Aaron discuss the strategies employed by major players like Google, Apple, and The Trade Desk in navigating privacy regulations while still providing effective advertising solutions. The conversation also touches on the importance of first-party data, the challenges of the Google Privacy Sandbox, and the potential impact of AI.   Throughout the discussion, Ted emphasizes the need for greater transparency, user control over personal data, and the importance of staying informed about the rapidly evolving landscape of privacy and advertising technology.  Guest: Ted Sfikas, Field CTO at Amplitude. Editor's Note: Amplitude has about 2,700 customers currently. For more information on today's discussed topics, check out these articles on our website. Navigating the Impacts of Google’s Privacy Sandbox on Digital Advertising Clarity for HIPAA Compliance From OCR’s Updated Guidance on Online Tracking

In 2024, organic search will remain a major channel for healthcare providers. So where should healthcare providers invest to succeed in organic search? In the first episode of the Digital Clinic podcast, we dive into the crucial findings from our recent study, Decoding Healthcare SEO: Unveiling the Tactics of Top-Ranked Provider Sites.  Jen Floyd, Director of Digital Strategy at Wheelhouse DMG, shares the winning strategies employed by top-performing sites, the role of localized content, and the importance of understanding user intent in healthcare SEO. We also explore the surprising differences in SEO tactics across various specialties and the impact of aggregators on search results. Tune in to learn how you can crack the code on healthcare SEO and make well-informed decisions to drive your digital marketing success in 2024.  Guest: Jen Floyd, Director of Digital Strategy at Wheelhouse DMG For more information on today's episode, read the full SEO Healthcare Study on our website.