How One of the Greatest PLG Companies Leaned Into Referral and Word-Of-Mouth Marketing While Saying ‘No’ to Meetings and Hierarchy With Joanie Wang of Expensify

Remotely Cultured

Oct 12 2023 • 49 mins

Joanie Wang is the Director of Marketing and Brand at Expensify, a platform that helps companies manage expenses, including scanning receipts, paying bills, and booking travel. Celebrating nearly 10 years at Expensify, she identifies strategic opportunities to grow the brand globally through storytelling, performance, marketing, and word of mouth. Joanie led Expensify’s award-winning Super Bowl campaign, You Weren’t Born to Do Expenses, and spearheaded the launch of ExpensiCon, the industry’s first all-expenses-paid thought leadership conference. In 2018, Joanie was named a Top 25 Women Leader in SaaS.

In this episode…

Working remotely isn’t a phenomenon, but it became mainstream at the height of COVID-19. Many people are fascinated by the concept of working from home, but newly hired remote workers sometimes find it challenging.

Joanie Wang, a business leader and seasoned distance worker, highlights the various processes to help people transition into a remote-friendly organization. This includes creating how-to guides and SOPs,  listing best practices, time management, and setting up dedicated workspaces. Joanie also explains that it helps to create videos clarifying certain processes used as an on-demand tool that employees can reference when needed. Additionally, the videos can expound on various communication devices used in remote cultures, such as Slack. These platforms also may be leveraged for asynchronous meetings by creating special threads that remain active for 24 hours — ensuring all individuals have a chance to read important notes or add to them.

In this episode of Remotely Cultured with Jeanna Barrett, Joanie Wang, Director of Marketing and Brand at Expensify, discusses remote-friendly processes. Joanie shares how to leverage Slack for asynchronous meetings, using unused office space for co-working spaces, and explains flat excellence organizational structure.