Renée Warren is the Founder of We Wild Women, a PR company dedicated to helping women-led businesses elevate their authority and brand recognition. Renée started We Wild Women as a content marketing and PR agency in 2012, taking it from a bootstrap startup to a seven-figure, globally-recognized business. She is an award-winning entrepreneur, thought leader, and the author of Get Covered!: How to Craft, Pitch and Tell Your Startups Story to Get More Customers. Renée is also the host of Into the Wild, a podcast featuring curated interviews with women entrepreneurs sharing inspiring actionable advice on how to launch and grow their dream business.

In this episode…

Public relations is an unrivaled form of marketing a new business or brand. Unlike paid advertising, PR is a free medium to establish a positive public image and reputation through relationship building and networking. If you’re an up-and-coming entrepreneur ready to raise awareness for your brand, when is an appropriate time to start doing PR?

Renée Warren, an expert in public relations, advises that it’s never too soon to start thinking about PR for your startup. However, it is essential to understand your target audience before creating a media list of podcasts, reporters, bloggers, and other media organizations. Albeit, PR is more than speaking with journalists. It’s an avenue to gain recognition through speaking engagements, nominating your business for an award, or other creative approaches to generate buzz. You can also boost your authority in your niche by leveraging social media. By creating engaging, informative, and authentic content, you’re building credibility and trust. PR is a powerful tool that can grow your business if your messaging clearly communicates who and what your brand represents.

Join Jeanna Barrett in this episode of Remotely Cultured, as she welcomes Renée Warren, Founder of We Wild Women, to discuss how startup companies can benefit from PR. Renée shares why PR is the ultimate form of marketing, the appropriate time to start branding and PR, and preferred methods for measuring PR success.