Cari Murray is the Director of Marketing at Marvin, a user research platform that helps businesses simplify customer research by creating surveys, interviews, and tests, and analyzing the results in one place. With a strong background in content strategy and marketing, Cari has spent most of her career crafting compelling product messaging for companies across various industries, including healthcare, tech, communications, and AI. Before Marvin, she was a marketing executive at firms like Outreach, Accolade, Mighty AI, Limeade, Make-A-Wish Foundation, 3M, Safeway, T-Mobile, and Microsoft. A work-at-home mom, Cari spends her free time reading children's books with her two toddlers and cuddling dogs.

In this episode…

Many tech companies struggle to create products that resonate with their customers. They rely on assumptions, opinions, or quantitative data without understanding the human needs and emotions behind them. How do you gain insights, feedback, and validation from users seamlessly?

Marketing expert Cari Murray recommends prioritizing customer-centric product design and user research, talking to your customers, and listening to their experiences. According to research, 84% of companies that work to improve their customer experience report increased revenue. Besides listening to customers, it is crucial to bring those conversations together into a research repository that’s accessible and shareable with everyone in the company for improved product decision-making.

In this episode of Remotely Cultured, Jeanna Barrett chats with Cari Murray, Director of Marketing at Marvin, to discuss the value of user research in product design and marketing as well as how Cari manages a global remote team while balancing motherhood. Cari shares how she uses Marvin to level up her marketing strategy and messaging and reveals her favorite #workfromanywhere tips and tools.