Tara Robertson is the Head of Demand Generation at Chili Piper, a scheduling and lead-routing solution that helps revenue teams book meetings faster. Tara is a 10-year B2B marketer who’s worked in various marketing roles. Before joining Chili Piper, she led the demand generation team at Top Hat, an educational software company that makes active learning come to life. Tara hosts Chili Piper’s Demand Gen Chat podcast, which discusses tactical methods to improve marketing, and writes the monthly newsletter, The Sauce.

In this episode…

Thought leadership in B2B marketing is a content marketing approach that positions a company as a trusted industry leader. The goal is to increase brand visibility by establishing the company as an expert in its field. How do companies benefit from thought leadership?

Seasoned marketing expert Tara Robertson affirms that using thought leadership drives results and reduces marketing costs. It also increases brand awareness, enhances credibility, and improves lead generation and customer retention. She emphasizes the role of thought leadership in building a personal brand, as it lets you promote your reputation and skills and attract potential employers. Generating thought leadership content can be as simple as writing blog posts, LinkedIn content, newsletters, or hosting a podcast.

In this episode of the Remotely Cultured podcast, Jeanna Barrett chats with Tara Robertson, Head of Demand Generation at Chili Piper, for an insightful conversation about B2B marketing. Tara discusses the importance of thought leadership in B2B marketing, tips for working asynchronously and leveraging time zones, and how to create an accessible records system.