“When something looks impossible, but someone gives you an opportunity, I'm going to go try to make that happen.” Welcome to the latest episode of the True Grit and Grace podcast! In this inspiring installment, we're thrilled to feature special guest Cydni Tetro. Get ready to dive into a captivating conversation about resilience, determination, and the remarkable journey of overcoming obstacles.   Cydni Tetro is an innovator of experience, a growth leader, technologist, STEM advocate, author, and speaker. Cydni is the CEO of Brandless, a mission-driven omnichannel commerce platform that is growing through technology and the acquisition of mission-driven brands. She recently raised $118M, the largest fundraise led by a woman in Silicon Slopes.   She has two patents, and has been recognized as CEO of the Year, Woman of the Year, Top 10 Coolest  Entrepreneurs, received Stevie awards for Entrepreneur of the Year and  Innovator of the Year and has been selected as a Most Successful Businesswoman to Watch. She is also the founder and President of the Women Tech Council, a non-profit focused on increasing the number of women in tech at every stage of the talent pipeline. In this podcast episode, Amberly Lago and Cydni Tetro have a dynamic conversation about success, resilience, and the power of connections. They share personal stories and insights about facing challenges, taking risks, and finding opportunities for growth. They emphasize the importance of customer feedback and understanding others' needs, as well as promoting a new business or podcast with credibility and creativity. The conversation also covers social media marketing and building impactful communities. The episode offers valuable advice for careers, building businesses, and making a positive impact. Key Points: 1. **Career Path Discovery** (5:29) - Cydni Tetro shares how she found her career. 2. **Effective Networking** (14:42) - Discussing the right way to make valuable connections. 3. **Product Validation in Sales** (20:55) - Exploring how to validate a product for successful selling. 4. **Adapting in Business** (28:11) - The importance of pivoting in response to business needs. 5. **Utilizing Endorsements for Promotion** (35:29) - How endorsements can help in promoting products or ventures. Follow Cydni: Facebook Instagram Twitter Website   If you are ready to leave your mark by discovering your message and sharing it with the world, you've come to the right place!! Let's work together to build your influence, your impact, and your income! Join the tribe you have been waiting for to activate your highest potential and live the life you deserve! Join the "Unstoppable Life Mastermind!" and let us know you are ready for greatness! Read the "True Grit and Grace" book here and learn how you can turn tragedy into triumph!  Thank you for joining us on the True, Grit, & Grace Podcast! If you find value in today’s episode, don’t forget to share the show with your friends and tap that subscribe button so you don’t miss an episode! You can also head over to amberlylago.com to join my newsletter and access free downloadable resources that can help you elevate your life, business, and relationships! Want to see the behind-the-scenes and keep the conversation going? Head over to Instagram @amberlylagomotivation! Audible @True-Grit-and-Grace-Audiobook  Website @amberlylago.com Instagram @amberlylagomotivation Facebook @AmberlyLagoSpeaker