“For me, strategy is a company’s or an organisation’s unique way of sustainable value creation. In my approach, in the very definition of strategy, there is this word “sustainable” and the way I mean this is not just planet proof but also sustainable from a commercial perspective, from a strategic point of view. If that’s the core, if sustainable value creation is your core and not competitive advantage, growth, profits and so on and you at least start with the right attitude, the right mindset.
Because it’s about contribution. It’s about thinking, who is this for? Who’s the customer? Who’s the target group? How do I create value for that customer? So how do I solve the real problem, how do I really help them? How do I do that in a sustainable way which means I take into account the interest of different stakeholders, I take into account the limited resources, the boundaries of our planet?”
This episode of the humans at work podcast features conversation with Jeroen Kraaijenbrink, author of The Strategy Handbook: The Secret Sauce to Daily Business Success and The One-Hour Strategy: Building a Company of Strategic Thinkers, and consultant supporting organisations around the world with more effective strategic thinking.
Jeroen is a powerhouse of strategy and leadership content development, using his repository of concepts and models and turning them into practical advice. Jeroen and I talk about strategy as a collective sense-making process, and the benefits of using strategic tools across all aspects of your life. And we talk about challenging our mindsets for sustainable value creation, and the need for ‘unlearning’ or rethinking.
Jeroen and I talk about:
Resources and Links:
To learn more about Jeroen:
Visit Jeroen at https://www.jeroenkraaijenbrink.com/
Follow Jeroen on LinkedIn
To dive into the concept of Strategy:
The Strategy Handbook: The Secret Sauce to Daily Business Success
The One Hour Strategy: Building a Company of Strategic Thinkers
Certified Strategy & Implementation Consultant Certification course
Join us at humans at work:
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