Stacey Hartnett: Vice President of E-Commerce & Marketing, Chomps

The CPG Scoop's Podcast

Mar 12 2024 • 24 mins

Stacey Hartnett, Vice President of E-Commerce & Marketing at Chomps, joins Jennifer and Risa on the latest episode of CPG Scoop!

Stacey attended the University of Connecticut School of Business, majoring in Marketing and International Studies, & forged a path for herself in sales through an account management development track at News Corp. Here, Hartnett acquired an understanding of traditional shopper marketing tactics in a rotational program by
working with clients like Mars and Post, kickstarting her passion in the CPG space.

After 2+ years, she forecasted a shift in traditional marketing tactics and budgeting as companies slowly began to lean into the digital space. Hartnett joined Rise Interactive, a growing Chicago boutique digital agency.

After 4+ years of Rise and a desire to focus solely on CPG, Hartnett accepted a role with Chomps in 2019 as a digital media buyer. Her role quickly evolved, to Vice President of E-Commerce & Marketing, in which Hartnett oversaw all E-Commerce and ROI strategy as it relates to digital marketing. Based in the Chicago office, Hartnett’s primary areas of focus at Chomps include a data- driven approach to testing, innovation, growth planning and channel development, with a passion for building strong teams and effective cross-functional collaboration.

Our favorite takeaways from this episode with Stacey:

  • How will brands meet the ever-changing demands of consumers?
  • In the CPG world and omnichannel space, you have to do a lot more and get a lot more creative to build that ongoing relationship with your consumer.
  • How Chomps has grown from DTC to retail distribution since 2011.

You Might Like

The Moth
The Moth
The Moth
Spooked
Spooked
Snap Judgment
Snap Judgment
Snap Judgment
Snap Judgment and PRX
99% Invisible
99% Invisible
Roman Mars
Myths and Legends
Myths and Legends
Jason Weiser, Carissa Weiser, Nextpod
The Great Detectives of Old Time Radio
The Great Detectives of Old Time Radio
Adam Graham Radio Detective Podcasts
Selected Shorts
Selected Shorts
Symphony Space
Gastropod
Gastropod
Cynthia Graber and Nicola Twilley
Fantasy Fangirls
Fantasy Fangirls
Fantasy Fangirls | QCODE