Katie Moro of Productsup joins Jennifer and Risa on the latest episode of CPG Scoop!

Katie is a collaborative SaaS leader who specializes in helping customers manage digital media assets & product data resulting in a comprehensive marketing campaign, increased share of marketing budgets and the generation of new revenue streams. She has 13+ years experience in digital advertising developing skills that include building trust & rapport with cross-functional technical teams, putting the customer first, and managing time-based goals through prioritizations/sequencing.

Our favorite takeaways from this episode with Katie:

• How businesses can adapt to the fast-paced CPG environment
• What Katie's word, fast, will look like and mean in 2024
• Why there should be control with the empowerment of automatization