Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. ----- Most marketing agencies tell you that SEO is going to take time. Well yeah, maybe, but it doesn’t ALWAYS have to. Gyi and Conrad reevaluate traditional “tempered” expectations and discuss how long SEO should take and whether marketers are just using SEO to lock you into long-term contracts.  Then the guys dig into one of the cringiest law firm slogans, “Size Matters,” Morgan & Morgan’s new Google reviews marketing campaign. Is it legit, is it ethical, and does it breach Google’s rules? The News: Legal marketing podcast ranks own podcast #1. I guess that’s settled then.  Big news: Google core update, get on it. Wordpress Update: a speed and security change that may affect your plugins. Mentioned in this Episode: Lunch Hour Legal Marketing now on YouTube Everest Legal Marketing Doug Bradley, how long should SEO take?  Gyi: SEO Expectations for Law Firms  Size matters, Morgan & Morgan Google Structured Data Guidelines Clio Legal Trends 2021 Report