The Future of B2B Sales: Adam Thorp

BOSS Podcast

Aug 8 2021 • 37 mins

Today we are exploring the acceleration of B2B digital buying and what it means for you (and me) as a sales professional today.

Do you think you're ready for the NEW reality of B2B selling? Because Adam Thorp says selling in 2022 and beyond will be very different to the B2B selling of 2020 and 2021.

Will you be replaced by Amazon’s new B2B platform?

Adam is the CEO of a sales strategy company that helps companies to win new business and grow their business. Julian Midwinter & Associates

Some of the key points we cover in this chat are…

Why B2B is becoming more like B2C
What skillsets will we need, as sellers, going forward?
What will the typical buying journey look like?

If you expect to be a viable seller tomorrow, there no doubt you will need to change.
Adam's take on the future of B2B selling is intriguing.

Adam Thorp

Julian Midwinter & Assoc

Mark McInnes

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