Episode 104: Maker's Mark

Liquor and Liqueur Connoisseur

Jul 16 2022 • 30 mins


Episode 104 features Maker's Mark Kentucky Straight Bourbon Whisky. Bottled in 750ml at 45% ABV, or 90 proof. It retails for about $28. Enjoy this episode with a Maker's Mark Old Fashioned! The official website for Maker's Mark: https://www.makersmark.com/ (https://www.makersmark.com/) Brief Historical Timeline: 1840 - T.W. Samuels erects the family's first commercial distillery in Kentucky 1943 - Bill Samuels gets out of his family business, for awhile 1953 - Bill Samuels founds Maker's Mark 1958 - The first bottles of Maker's Mark are hand dipped in red sealing wax 1973 - Maker's Mark hires Kentucky ad agency Doe Anderson 1975 - Bill Samuels, Jr. becomes President and CEO of Maker's Mark 1980 - Maker's Mark is featured on the front page of The Wall Street Journal 1981 - Hiram Walker buys Maker's Mark 2004 - A second still is added to increase production 2005 - Pernod Ricard (who ended up with Maker's Mark through acquisitions) sells the brand to Fortune Brands, which would become part of Beam Suntory 2011 - Maker's Mark sells 1 million 9-liter case equivalents for the first time 2011 - Rob Samuels, grandson of the founder, takes over when his father Bill Samuels, Jr. retires 2013 - Proof is reduced 3%, but only for a moment 2015 - A $67 million investment includes a third still and new warehouses 2019 - Maker's Mark sells 2.4 mill cases Key Cocktails: Use as you would any quality bourbon. I'm drinking it neat, but try it in an Old Fashioned or Manhattan. References: Book: Maker's Mark - My Autobiography by Bill Samuels, Jr. published in 2000 https://en.wikipedia.org/wiki/Maker%27s_Mark (Wikipedia Article on Maker's Mark) https://www.thespiritsbusiness.com/2019/03/makers-mark-a-brand-history/ (Brand History Article on The Spirits Business) https://www.drinkspirits.com/bourbon/story-makers-mark-whiskey/ (Drink Spirits Story on Maker's Mark Whisky) https://www.thespiritseducator.com/makers-mark (Maker's Mark on The Spirits Educator) https://vinepair.com/articles/makers-mark-bourbon-secret-hops/ (Vinepair.com Article on Hops Used in Production) https://vinepair.com/articles/makers-mark-spelling-bourbon-cost/ (Vinepair.com Article on Maker' Mark) https://www.doeanderson.com/ (Doe Anderson Ad Agency for Maker's Mark) https://web.archive.org/web/20110726195638/http://www.manufacturing.net/News/2011/01/People-In-The-News-Samuels-To-Step-Down-As-Maker-s-Mark-President/?menuid=718 (Press Release on Bill Samuels, Jr. Retiring via the Wayback Machine) Contact Information: Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com) Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf) Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur) Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/) Twitter: @LLConnoisseur