Join us for an episode about programmatic advertising, a popular strategy in digital marketing. Our guest, Danny Greeff, will help us understand how this method works and its effectiveness. We'll discuss its impact and considerations within the current digital advertising landscape. In this episode, you'll:

• Grasp the fundamentals of programmatic advertising and its impressive efficacy, guided by Danny.
• Explore prime examples of media platforms where programmatic buying thrives.
• Gain insight into the utilisation of data and algorithms for automating ad placements in programmatic buying.
• Uncover the primary bidding model for online media space within the realm of programmatic buying.
• Discover a range of ad formats, including captivating video and display ads.
• Understand why businesses opt for programmatic buying over traditional platforms like Google Ads, and whether a strategic blend of approaches is advisable.
• Delve into the distinctive features of platforms like DV360 versus Google Ads, with a special focus on leveraging tools like Performance Max.
• Acquire valuable tips on measuring the success of programmatic campaigns using key metrics.
• Familiarise yourself with other programmatic platforms akin to Google DV360.
• Debunk the myth that programmatic buying is exclusively for big-budget brands.

Tune in to this episode and unlock the secrets to mastering programmatic advertising for your brand’s success.

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