#22: Writing compelling digital copy with Robert Visser

Mastering Digital with iLEAD et al

Feb 9 2024 • 22 mins

Writing compelling digital copy has never been more crucial. Join us as we unveil the secrets behind digital copy and explore its impact on diverse online audiences. Guiding our discussion is Robert Visser, iLEAD et al's Head of Copy.

In this episode, we delve into:

  • The art and science of digital copy in today's online landscape.
  • Understanding the true meaning of "digital copy."
  • Strategies for crafting captivating copy in a world of short attention spans.
  • Success stories from iLEAD et al's expertise in audience engagement.
  • Tailoring copy for different platforms while maintaining consistency.
  • Measuring digital copy success and strategies for improvement.
  • Injecting brand personality through voice, tone, and storytelling.
  • iLEAD et al's role in helping businesses find their digital voice.

Tune in for an insightful conversation that will elevate your understanding of digital copywriting!

Engage with us:

Got questions or need support? Reach out to us at hello@ileadetal.co.za. Our dedicated team is here and ready to assist you.