Get ready for an exciting episode of Mastering Digital with iLEAD et al! We're thrilled to feature two outstanding guests: Renier Truter and De Wet du Plessis, both Digital Campaign Directors at iLEAD et al.

Join us as we delve into the world of offline conversion tracking – a crucial yet often overlooked aspect of digital marketing. Have you ever wondered how businesses track actions beyond the digital screen? Our experts will uncover this mystery and provide insights into its significant role in today's digital landscape.

In this episode, we delve into:

• Providing an overview of offline conversion tracking and its significance.
• Identifying industries benefiting from offline conversion tracking.
• Addressing challenges in tracking offline conversions.
• Highlighting the impact of untracked offline conversions.
• Explaining ROI measurement with offline conversion tracking.
• Exploring trends in offline conversion tracking.
• Outlining steps for enhanced Google Ads offline conversion tracking.

Don't miss out on this enlightening discussion that could revolutionise your digital marketing strategies!

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