Welcome to another power-packed episode of Mastering Digital with iLEAD et al. Today, we're delving deep into our bread and butter, the realm of Google Ads. Sure, you've heard about best practices, but there's a wealth of untold knowledge that we've accumulated over our almost two decades of experience in the field. Today, we're peeling back the curtain and sharing the secrets that set us apart.

In this episode, we're privileged to have De Wet du Plessis, Campaign Director joining us. De Wet has been doing groundbreaking work on accounts both big and small at iLEAD et al for over 10 years. When we say that we are the best of the best, people like De Wet are who we refer to.

No more regurgitating theory from digital marketing courses or Google certifications – we're diving into real-world learnings that our Google experts have gained through countless victories and occasional setbacks.

Here are some of the captivating insights we'll be exploring with De Wet:

• Defining KPIs for the First Time
• Creating Professional Creative Assets without Breaking the Bank
• Ensuring Correct Tracking Implementation
• Unravelling the Significance of Supplemental Feeds in Merchant Centre
• Navigating Pitfalls with Value-Based Bidding
• Google's 1st Party Data Strategies Unleashed
• The First 3 Months of a Campaign - Optimising for Success

Don't miss out on this enriching conversation with De Wet du Plessis, where we lift the veil on Google Ads' hidden gems. Tune in now and get ready to elevate your digital marketing game to new heights!

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