In the ever-evolving digital landscape, data privacy has emerged as a crucial concern for both advertisers and marketers. Join us in this episode as we delve into the world of data privacy and its impact on harnessing data for effective online campaigns.

Since the inception of third-party cookies in 1994, these small text files were initially designed to enhance the user's internet experience. However, they quickly became a valuable tool for marketers as well. In 2020, Google made a significant announcement, following in the footsteps of Apple's Safari and Firefox, that it would block the use of third-party cookies. This decision became a reality in 2022, leaving advertisers in a state of concern and uncertainty.

To shed light on this topic, our guest today is Nick Jackson, Managing Director at Acceleration South Africa, a prominent organisation focusing on data and technology. With over a decade of experience, including his tenure at Google Ireland, Nick brings profound insights into the challenges and opportunities surrounding data privacy.

In this episode, we explore several key points:

• Understanding Data Privacy
• The Privacy-First Approach
• The Rise of O2O Commerce

Join us in this thought-provoking episode as we navigate the complexities of data privacy and discover innovative ways to harness data in a privacy-centric landscape. Gain valuable insights from Nick Jackson's expertise and explore the future of data-driven marketing in an evolving digital world. Stay connected with us for the latest updates in digital marketing:

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