#21: Exploring first-party data with Kristina Krivak

Jan 25 2024 • 14 mins

Get ready to explore the secrets of first-party data in this episode! Join us as we're joined by the brilliant Digital Marketing Strategist at iLEAD et al, Kristina Krivak. She's here to simplify the journey of harnessing data for unparalleled business success. In this episode, we delve into:

Understanding First-Party Data: Uncover the fundamental aspects of first-party data and its pivotal role in modern marketing strategies.
Significance in Numbers: Explore how digital marketing strategies are adapting to heightened privacy concerns, regulations like POPIA, and the deprecation of third-party cookies.
Practical Strategies for Utilisation: Discover actionable strategies to effectively collect and utilise first-party data, addressing common challenges faced by businesses.
Challenges in Leveraging First-Party Data: Explore typical hurdles companies encounter when leveraging first-party data, shedding light on the complexities of the process.
Future Trends and Advancements: Look ahead as Kristina discusses future trends and advancements in first-party data.
Key Takeaways for Success: Kristina shares key takeaways emphasising the importance of a robust first-party data strategy for businesses.

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