#18: Introduction to the Metaverse with Emma Lourens

Mastering Digital with iLEAD et al

Oct 19 2023 • 30 mins

In this introductory episode, our guest Emma Lourens simplifies the complex and intriguing concept of the Metaverse, providing a clear understanding for our listeners. Join us as we delve into the fundamental components of the Metaverse, deciphering key terms, examining ethical considerations, and uncovering exciting business opportunities.

In this episode, we cover the following key points:

  • Definition of the Metaverse: Simplifying the concept for easy understanding.
  • Key Terms Explained:

- NFTs: Understanding the role of non-fungible tokens in the virtual realm.

-  Web3: Unveiling the decentralised internet's impact on the Metaverse.

-  Blockchain: Exploring the technology ensuring security and transparency in virtual environments.

  • South African Metaverse Presence: Current accessible Metaverses in South Africa via the internet without the need for specialised gear.
  • Business Opportunities: Analysing the potential for brands to thrive within the Metaverse.
  • Ethical Considerations: Examining potential ethical challenges arising from the integration of the Metaverse and ways to address them.
  • Metaverse Misconception: Clarifying the misconception of the Metaverse as a singular entity and highlighting its diverse nature.
  • Business Integration Strategies: Discussing how businesses can prepare for future engagement in the growing Metaverse and identifying missed advertising opportunities.

Join us as we delve into the complexities and opportunities of the Metaverse, shedding light on its components and exploring its implications for businesses in the digital landscape.

Take a deep dive into the full Metaverse PDF by clicking on the link: https://www.ileadetal.co.za/wp-content/uploads/2023/10/iLEADetal_Metaverse_v2_LV_231009_1423.pdf
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