In this week's episode of Mastering Digital with iLEAD et al, we delve deep into the world of podcasting and its pivotal role in modern marketing strategies for businesses. Joining us is Meriska Loganathan, who has been managing our podcast for the past year and a half. Together, we'll explore the importance of a podcast and our journey with this exciting tool.

In this episode, we delve into:

• The Power of Podcasting: Discover why podcasting is a must-have in your marketing mix and how it can elevate your brand's presence.

• Crafting Compelling Content: Learn the secrets to creating engaging podcast content that keeps your audience hooked and coming back for more.

• Insights from the Trenches: Gain exclusive access to iLEAD et al's podcast stats and learnings, uncovering what truly captivates their audience.

• Navigating the Do's and Don'ts: Meriska shares invaluable dos and don'ts to guide you through your podcasting journey and avoid common pitfalls.

• Essentials for Starting Out: Get a breakdown of everything you need to kickstart your own podcast and make a splash in the digital sphere.

• Maximising Your Reach: Explore various distribution channels to ensure your podcast reaches its intended audience far and wide.

• The Video Advantage: Delve into the importance of incorporating a video strategy into your podcasting efforts and the benefits of recording and posting video versions of your episodes.

Whether you're a seasoned podcaster or just dipping your toes into the world of digital content creation, this episode promises to equip you with the tools and insights needed to master the art of podcasting. Tune in and take your digital presence to new heights!

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