Welcome to the latest episode of Mastering Digital with iLEAD et al! In this enlightening episode, we're revisiting a topic that we explored back in January 2023 - Google Analytics 4 (GA4). At that time, we were all navigating the uncharted waters of this groundbreaking tool, but as time has passed, we've accumulated valuable insights. Join us as we delve deep into GA4's journey and its pivotal role in the world of data analysis.

Our guest for this episode is Renier Truter, who works as a Digital Campaign Director at iLEAD et al and boasts an impressive 13-year track record of running award-winning campaigns on Google.

Back in January, there was palpable apprehension surrounding GA4. However, Renier foresaw that the industry would ultimately embrace it as the new standard. Has this foresight proven accurate? We'll find out.

The iLEAD et al team has not only adeptly implemented GA4 for numerous businesses but has also harnessed its capabilities for reporting and analysing campaign data. We'll embark on a comprehensive comparison of GA4 and Universal Analytics, uncovering their respective strengths and weaknesses.

One of the primary concerns centred around the transition from Universal Analytics to GA4 and its impact on data accuracy. Enhanced Conversions and the prominence of "hashed" data were at the forefront. Renier will share his team's strategies for bridging this gap.

Reporting challenges have also emerged, particularly in the context of year-over-year data comparisons. GA4 records sessions differently, resulting in disparities. We'll delve into whether it's prudent to compare GA4 data with UA data.

But there's more! Renier will shed light on the delay in data recording within GA4 and provide valuable guidance on addressing this challenge when conducting week-to-week sales comparisons.

So, is GA4 a valuable ally or a potential hurdle in the realm of data analysis? The final verdict awaits! Tune in to this episode to unravel the intricacies of Google Analytics 4 and acquire a clearer perspective on its future in the digital marketing landscape. Don't miss it!

For more information on GA4:

Check out what's new with GA4: https://support.google.com/analytics/answer/9164320?hl=en

Learn about GA4 Data Freshness: https://support.google.com/analytics/answer/11198161?hl=en

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